Primary Logo
horizontal logo
The main horizontal logo, featuring both the icon and the wordmark, should be used whenever possible to officially represent the company.
Structure
All forms of the ANSIC logo must have a designated amount of clear space on all sides unoccupied by other elements. This designated amount is the x-height of the wordmark. This is to ensure the logo’s visual clarity and effectiveness.
Secondary Logo
Vertical logo
The vertical logo may be usaed as an alternative if horizontal space is limited.
Structure
All forms of the ANSIC logo must have a designated amount of clear space on all sides unoccupied by other elements. This designated amount is the x-height of the wordmark. This is to ensure the logo’s visual clarity and effectiveness.
Symbol
The main horizontal logo, featuring both the icon and the wordmark, should be used whenever possible to officially represent the company.
Structure
All forms of the ANSIC logo must have a designated amount of clear space on all sides unoccupied by other elements. This designated amount is the x-height of the wordmark. This is to ensure the logo’s visual clarity and effectiveness.
Minimum Size
The logo should not be reproduced smaller than the specified minimum size, as doing so compromises the wordmark’s readability.
Primary Logo minimum size
35.5mm Width
Digital
100px Width
secondary minimum size
15.8mm Width
Digital
60px Width
Symbol minimum size
15.8mm Width
Digital
60px Width
Colour Variations
Full Color
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HEX: 48A5DC (50%)
HEX: 103456 (50%)
HEX: 212828 (100%)
HEX: 48A5DC (50%)
HEX: 103456 (50%)
HEX: FFFFFF(100%)
Incorrect Usage
Incorrect logo use
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