Branding Guidelines
PRIMARY LOGO
HORIZONTAL LOGO
The main horizontal logo, featuring both the icon and the wordmark, should be used whenever possible to officially represent the company.
STRUCTURE
SECONDARY LOGO
VERTICAL LOGO
STRUCTURE
All forms of the ANSIC logo must have a designated amount of clear space on all sides unoccupied by other elements. This designated amount is the x-height of the wordmark. This is to ensure the logo’s visual clarity and effectiveness.
PRIMARY LOGO MINIMUM SIZE
Digital
35.5mm Width
100px Width
SECONDARY MINIMUM SIZE
Digital
60px Width
SYMBOL MINIMUM SIZE
Digital
60px Width
COLOUR VARIATIONS
FULL COLOR
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HEX: 103456 (50%)
HEX: 212828 (50%)
HEX: 48A5DC (50%)
HEX: 103456 (50%)
HEX: FFFFFF (50%)
INCORRECT USAGE
INCORRECT LOGO USE
